Tennis: Serena Williams (USA) becomes an ambassador of Bumble (dating application)

American tennis player Serena Williams has become an ambassador for the dating application Bumble, on 03/01/2019. Bumble will unveil a marketing campaign titled "The Ball is in Her Court" with Serena Williams for the Super Bowl on 02/02/2019, according to the international news agency Reuters.

"Teaming up with Serena Williams is one of my dreams since the launch of Bumble, as she is one of the most inspiring women in history and a shining example of the importance of making the first move in all aspects of one's life. She is a role model, a mother, an entrepreneur and a fierce athlete. She is the embodiment of strength, integrity, kindness, empowerment and all that Bumble represents," said Whitney Wolfe Herd, founder and CEO of Bumble, a dating application that encourages women to take the first step, once the consent of both parties has been obtained.

Bumble: video presentation of the agreement with Serena Williams

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