LFP: Konami (video games) shirt sponsor for Coupe de la Ligue BKT clubs from the quarter-finals

Konami Digital Entertainment, a Japanese development and publishing company specialised in video games, has become a shirt sponsor of clubs competing in the 2018-19 Coupe de la Ligue BKT as part of a "long-term" agreement, according to the LFP, organiser of the competition, on 07/01/2019, the eve of the quarter-finals scheduled on Tuesday 08 and Wednesday 09/01/2019 (see below).

Konami has the status of major partner, the second level in the sponsorship hierarchy of the LFP. "As such, the brand will appear on the shirts of clubs in the competition and will benefit from numerous visibility opportunities," said the French Professional Football League. As a major partner, Konami joins the Italian car manufacturer Fiat, official vehicle of the competition since the 2016-17 season.

"The LFP is very pleased to welcome Konami as a Major Partner of the Coupe de la Ligue BKT. This new partnership once again demonstrates the attractiveness and internationalisation of the Coupe de la Ligue BKT. Furthermore, the partnership with Konami strengthens the place of LFP competitions, which have…