United Kingdom/Ireland: Eleven Sports stops marketing annual subscriptions in 2019

The British OTT platform Eleven Sports has stopped offering annual subscriptions in the UK and Ireland since the beginning of the year 2019. "It might come back as we're constantly looking at ways to make Eleven Sports easier for fans to engage with," said Eleven Sports to the British website Trusted Reviews, on 04/01/2019, without explaining the reasons for this decision.

Eleven Sports is marketed at £5.99 per month in the United Kingdom and €6.99 in Ireland. Previously, an annual subscription of £49.99 in the United Kingdom and €59.99 in Ireland was also offered.

Eleven Sports has not signed a distribution agreement in the United Kingdom and Ireland with one of the UK telecom operators (Sky, BT and Virgin Media), since its launch in both countries on 09/08/2018. "Without carriage agreements with the existing platforms, alongside the challenges posed by rampant piracy, the current market dynamics in the UK and Ireland are very hostile for new entrants. We are in discussions with our rights partners, LaLiga and IMG, about how we can restructure our existing agreements in order to…