Germany: DFL launches #BeWhoeverYouWant winter content campaign to connect with global fanbase
"Germany's Bundesliga and its global football stars have joined together to launch #BeWhoeverYouWant, a new winter engagement campaign designed to drive excitement ahead of the league’s restart on 18/01/2019. It aims to increase engagement with fans during the winter break by drawing on every football fan's childhood dream of becoming their...
