Liga BBVA: Coca-Cola would be candidate for Santiago Bernabeu naming rights

American group Coca-Cola would be candidate for the naming of the Santiago Bernabeu stadium (85,000 seats), according to Spanish daily newspapers Mundo Deportivo and Sport, on the 15/01/2014.

According to the Spanish media, Coca-Cola would be willing to pay € 80m, without specifying the possible duration of the contract. Real Madrid would want €50 million per year to add a sponsor name to the existing name. "We are working to find a sponsor for the stadium. We are at work, we want to add a partner to the existing name," said Florentino Perez, president of Real Madrid, on the 15/10/2013.

The American software company Microsoft had confirmed being in talks with Real Madrid, on the 06/11/2013. IT group Intel Corporation, Emirates airline and car manufacturer Audi are also interested.

• The selling of the naming rights would help fund the renovation of the Bernabeu stadium. Upgrades will cost between €300 and €400m.

• In October 2012, during the last general meeting, the club unveiled the four competing renovation projects.
  • Real Madrid want to increase capacity by 10,000 seats to…