Serie A TIM: AC Milan opens two new Twitter accounts in Portuguese and Arabic

AC Milan (Serie A TIM) has opened an Arabic language account (@acmilanar), on 14/01/2019, after having opened one in Portuguese (@milanbr), on 07/01/2019, on the social network Twitter. The Spanish version is not yet available but should be launched soon. The Milan club's main Twitter account broadcasts information in both Italian and English.

"Languages extension means a more open, direct and transparent communication to our fans around the globe; providing videos and stories in their native language, fans will feel closer to the club and players they love. We are already planning to add more languages like Hindi or Indonesian for 2019-2020 season," said Fabio Guadagnini, chief communication officer at AC Milan.

Twitter is the social network upon which AC Milan has the second largest community with 6,720,000 followers (as of 15/01/2019), after Facebook (21,781,000 likes), but ahead of Instagram (5,200,000 followers) and YouTube (467,000 subscribers).

• AC Milan Activity: Italian professional football club Principal partners: • Puma (equipment supplier): estimated at €15m…