Serie A TIM: Juventus FC launches its first in-house streetwear collection on 12/01/2019

Juventus FC (Serie A TIM) has launched its first "streetwear collection" named the "Icon Collection" at White Street Market, an event celebrating fashion and street culture, in Milan (ITA) on 12/01/2019. The entire collection is made in-house by the Turin club.

"Influenced by the '90s and the cultural contamination between football and fashion, Icon Collection includes an array of original and exclusive designs - from loose-fit hoodies and jumpers to jackets. The innovative materials follow current trends in streetwear," said Juventus FC.

"The street world thus takes the Juventus brand to a global audience and, in line with the club's international profile, some of the official photos were taken in Miami, Florida (USA), one of the world's most iconic cities. Meanwhile, on the other side of the pond, Federico Bernardeschi (ITA), Douglas Costa (BRA) and Emre Can (GER) posed as models for Icon Collection's official debut," added the club.

The club's new streetwear line is on sale exclusively at the Allianz Stadium MegaStore in Turin as well as online on a new site created…