Sky Bet League One: Apple Music (streaming) official partner of Sunderland AFC from 2018-19

Apple Music, a music pay-streaming service from the US technology and content group Apple, has become an official partner of Sunderland AFC (Sky Bet League One) on 11/01/2019. The partnership begins during the 2018-19 season, however, the duration of the deal has not yet been communicated.

Apple Music has the status of official partner, the second level in the sponsorship hierarchy of Sunderland AFC. Apple Music becomes the "exclusive music streaming partner" of the club. Apple music has also been the "exclusive music service" of FC Bayern Munich (Bundesliga) for the 2017-2019 cycle, since 30/01/2017.

"The global music streaming service will enable supporters, wherever they are in the world, to get even closer to their club, with playlists curated personally by the players and made available exclusively on Apple Music. As an introductory offer, supporters will be able to take advantage of Apple Music free for three months," said Sunderland AFC.