eSports: Lagardère Sports, exclusive marketing agency of the League of Legends European Championship

News Tank Football - Paris - News #137743 - Published on 16/01/19 at 17:20
©  @ Lagardère
Lagardère - ©  @ Lagardère

Lagardère Sports & Entertainment has become the exclusive marketing agency of the League of Legends European Championship (LEC), a European eSports league managed by Riot Games, as part of "a multi-year partnership," announced the group on 15/01/2019. "The sports marketing agency will leverage the long-term knowledge in sports sponsorship...

©  @ Lagardère
Lagardère - ©  @ Lagardère

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