eSports: Panini signs its first ever gaming partnership with CompLexity Gaming

Panini America, a subsidiary of the Italian manufacturer of collectible cards and stickers, has become a partner of an eSports club, CompLexity Gaming team (USA), for the first time in its history, on 14/01/2019. As part of this partnership, Panini will produce custom cards for compLexity Gaming players and influencers.

"As part of this partnership, Complexity and Panini will work together to create content for both esports and traditional sports audiences on a Panini Twitch channel that will launch on Thursday, 17/01/2019. Complexity influencers and streamers from Madden, Fortnite, card games, and other gaming communities, will stream on the official Panini Twitch channel, alongside a dedicated monthly YouTube video, and social media posts," said the North American eSports team.

"The eSports audience shares similar demographics and interests as traditional trading card fans, so being able to engage those fans in new ways and where they are spending their time is important. It's also a way to engage a younger audience and introduce them to our Panini trading card products," said…