Serie A TIM: AS Roma launches weekly show as part of an innovative content partnership with Snapchat

"AS Roma (Serie A TIM) have launched an innovative content partnership with Snapchat to create a show, which airs weekly on the Discover page (of the social network)," said the club on 17/01/2019. The Rome club (ITA) is the first in Italy to sign an agreement with Snapchat.

"Supporters can now enjoy bespoke, innovative content that uses the platform's mobile-first approach to bring fans closer than ever to the team, including: exclusive player challenges, optimised individual highlight reels and exciting fan content," added AS Roma, whose full episodes will be available on the club's dedicated profile. The Italian club has had an account on Snapchat since 2015.

"We are happy to have signed this agreement with one of the biggest social platforms in the world. With this partnership, we have access to new tools that will allow us to deliver even more Roma content to our fans all over the world through the Snapchat platform," said Francesco Calvo, chief revenue officer at AS Roma.

• AS Roma Activity: Italian professional football club Imperium partners: • adidas (equipment…