Bundesliga: Lux Asia Pacific (cleaning systems) becomes a regional partner of Bayern Munich in Asia

News Tank Football - Paris - News #138194 - Published on 22/01/19 at 16:30
©  D.R.
©  D.R.

Lux Asia Pacific, the Malaysian subsidiary of the German group Vorwerk (household appliances) specialised in home cleaning and water purification systems, has become a regional partner of FC Bayern Munich (Bundesliga) in Thailand and Indonesia, according to the German club on 18/01/2019. The duration of the partnership has not yet been communicated.

Lux Asia Pacific has the status of regional partner, the fifth level in the Bavarian club's sponsorship hierarchy. The Singapore-based company is Bayern Munich's sixth regional partner in Asia.

"The cooperation primarily includes the use of trademark rights for the promotion of LUX and ALVA products and joint PR activities. Lux Asia Pacific will also be a supporting partner of the FC Bayern Youth Cup Thailand," said the club.

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Vorwerk
  • Sector: manufacturer of household electrical equipment and appliances (vacuum cleaners, food processors, water purification systems), carpets…

©  D.R.
©  D.R.

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