Baseball: Nike (equipment supplier), Fanatics (licensed products) and MLB partners for 2020-2030

Nike (equipment manufacturer), Fanatics (producer and distributor of licensed sports products) and MLB, the North American professional baseball league, have entered into a 10-year tri-party partnership (2020-2030) on 25/01/2019. No financial details have been disclosed as of 28/01/2019.

The agreement makes Nike the official uniform and footwear supplier of Major League Baseball from the 2020 season. The brand logo will appear on all official MLB players' game and training gear. Fanatics has been granted the licensing rights and management of the production and distribution of Under Armour and Fanatics products for fans, such as jerseys and flocking sold to the general public.

"In addition, Nike will continue as an official MLB sponsor, supporting league initiatives, grassroots marketing and fan events. Nike, as part of the new agreement, will partner with all 30 MLB clubs and promote its brand and products across MLB media assets including MLB Network, MLB.com, and MLB Social," said MLB.

Under Armour was to succeed Majestic Athletic (jerseys, training gear, rights holder since…