eSports: HLA Jeans (clothing) shirt sponsor of PSG.LGD (Dota 2) from 2019

HLA Jeans, a Chinese clothing brand, has become the shirt sponsor of PSG.LGD, the eSports team of Paris Saint-Germain (Ligue 1 Conforama), "for a duration of 13 months", on 25/01/2019. "HLA Jeans will dress the gamers during their various operations with the Club."

HLA Jeans joins Monster Energy, an American energy drink brand, and Douyu, a Chinese live-streaming platform specializing in the broadcasting of video games, as PSG.LGD shirt sponsors for the 2018-19 season, on 09 and 13/08/2018 respectively. PSG.LGD is the team engaged on Dota 2, a multi-player online video game, battle arena type.

"The arrival of a major partner is a significant guarantee of confidence in our promising Dota 2 team. We are very happy to be able to count on them to pursue our ambitions on this game, which is a must-have title for video game enthusiasts, particularly in our key territories of development in Asia," added Fabien Allègre, director of merchandising and brand diversification at Paris Saint-Germain.

• The team PSG.LGD was created on 19/04/2018, in partnership with LGD Gaming, a Chinese eSports…