Formula 1: global TV and digital audiences up in 2018 with 490.2 million viewers (+10%)

Formula 1 TV and digital audiences were up for the second year in a row, with 490.2 million people following the 2018 season (+10%), according to Formula One Group on 18/01/2019. Brazil (115.2 million people), China (68 million) and the United States (34.2 million) are the top three markets in terms of TV coverage.

"The global cumulative audience reached 1.758bn. The TV cumulative audience in the top 20 markets (based in ranking of TV audience) stood at 1.59 billion, which represents an increase of 3% compared to 2017 (1.4 billion). The Monaco Grand Prix had the highest cumulative audience of the season with 110 million viewers (+10% year on year). Six events also had more than 90 million viewers: Bahrain, France, Austria, Great Britain, Italy and Mexico," said Formula One Group.

"In 2018 the number of users across Formula 1’s social media platforms also grew significantly, with the total number of followers on Facebook, Twitter, Instagram and YouTube reaching 18.5m (+53.7 compared to 2017), confirming Formula 1 as the fastest growing major sport on social media platforms," added…