UEFA: Hisense, official sponsor of national team competitions (2019-2020), including Euro 2020

Hisense, a Chinese electronics group specialised in telephones, televisions and household appliances, has become an official sponsor of UEFA's national team competitions for 2019-2020, including Euro 2020, which will take place from 12/06 to 12/07/2020 in 12 cities in 12 countries (see below), announced Hisense on 31/01/2019. The Chinese group was a global sponsor of UEFA Euro 2016 in France and an official sponsor of the 2018 FIFA World Cup in Russia.

Hisense has the status of official partner, the first level in the sponsorship hierarchy of UEFA. The other three official sponsors of UEFA Euro 2020 (as of 31/01/2019) are Volkswagen (car manufacturer), Alipay (payment solutions, belonging to Alibaba Group Holding Limited) and Booking.com (online travel and accommodation booking website).

Hisense will be visible in marketing and advertising actions mainly at European level. This competition will offer them continental exposure, via a presence in numerous territories. The Hisense logo will be present on upcoming UEFA events as well as on advertising panels in stadiums, onscreen…