Italy: Continental to appear on all Serie B hoarding boards until the end of the 2013-14 season

German tire company Continental has become sponsor of the Lega Serie B (Italian 2nd division), on the 22/01/2014. The partnership will begin in mid-February 2014 and will expire at the end of the 2013-14 championship.

Continental will appear on the hoarding boards at each fixture of the 22 teams in Serie B Eurobet. The contract was brokered by...