Tennis: LaLiga becomes an official sponsor of the Davis Cup (2019-2022)

LaLiga has become an official sponsor of the Davis Cup by BNP Paribas Finals, organised by Kosmos group and the International Tennis Federation (ITF), for a four-year term (2019-2022) on 31/01/2019.

"LaLiga will promote the Davis Cup Finals through their international broadcasts in Europe Asia, Africa, United States and Latin America. The campaign will air during LaLiga Santander matches scheduled throughout the month of October. Thanks to this agreement, LaLiga and its clubs will increase their global visibility and reach a new audience through tennis fans across the world," said the Spanish League.

The 2019 Davis Cup Finals, which will bring together 18 nations, will be held in Madrid (ESP) from 18/11 to 24/11/2019. The Spanish capital will also host the final of the event in 2020. "The fact that Spain, our home market, will host the first two editions of the Davis Cup Finals and, that other strategic markets for us are being considered to host future editions, have been key in our decision to go ahead with this sponsorship agreement," said Óscar Mayo, international business…