Red Card 2019: the Premier League is the most popular league online in China ahead of the Bundesliga

The Premier League is "the number one European football league online in China" according to the "Red Card 2019 China Digital Football Awards Report" published by Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the internet, on 24/01/2019. This is the first time that the English League has been named as the most influential in China since the creation of the Red Card Report in 2012.

"This year, leagues were challenged to diversify their digital presence on emerging platforms to reach new audiences with new content. The rise in the digital rankings for the Premier League is mainly due to this factor, with the league active on a minimum of 5 total platforms, including Weibo, WeChat, Toutiao, Douyin (TikTok) and their own local platform, the Chinese App. Three of these platforms were launched in 2018, creating new value for their fans," stated the report (document available to download).

The Premier League leads the ranking ahead of the Bundesliga (2^nd, ranked first in all four previous editions), LaLiga Santander (3^rd) and Ligue 1 Conforama…