Think Football 2019: "Moving from story telling to story living" (Aymeric Magne, Disneyland Paris)

"Sport and entertainment inevitably intersect over time. For example, the Super Bowl is not only a sports event, but also pure entertainment. Merchandising allows you to continue the experience at home, beyond just selling shirts for a club or a sports league. At Disney, our ambition is to extend the experience, to leave a trace. Moving from story telling to story living," said Aymeric Magne, director of global events at Disneyland Paris, at Think Football 2019 at INSEEC U. Sport (Paris, FRA), on 07/02/2019.

""The collaboration between Jordan Brand (owned by Nike) and Paris Saint-Germain (Ligue 1 Conforama) is very interesting because it consists of a penetration by a sports brand of the fashion world. The series also allows the brand to develop internationally, in the same way as Juventus FC (Serie A TIM) does on Netflix. These are two ways of working the brand in a different way. The objective is to attract, develop and finally monetize, thanks to a 360° experience that makes it possible to enhance the value of the offer," added Aymeric Magne.

This presentation on "Sports and…