Think Football 2019: "Moving from story telling to story living" (Aymeric Magne, Disneyland Paris)

News Tank Football - Paris - News #139533 - Published on 14/02/19 at 17:20
©  Julien Guichard
Aymeric Magne, on 07/02/2019 - ©  Julien Guichard

"Sport and entertainment inevitably intersect over time. For example, the Super Bowl is not only a sports event, but also pure entertainment. Merchandising allows you to continue the experience at home, beyond just selling shirts for a club or a sports league. At Disney, our ambition is to extend the experience, to leave a trace. Moving from...

©  Julien Guichard
Aymeric Magne, on 07/02/2019 - ©  Julien Guichard

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