Think Football 2019: "Since 2005 we started to build the DFL as a real media company" (C. Seifert)

"Every weekend, more than 15 million people are watching (the Bundesliga) via screens. And remember, we have the second best attendance per match worldwide, behind the NFL. So, if you break down the numbers, every weekend 97% of our audience is watching on a screen, and 3% in the stadium. This is why, since 2005, we started to build the DFL as a real media company", said Christian Seifert, the CEO of the DFL, who took part in the second grand session "From Sport to Sportainment" as part of Think Football 2019, organized by News Tank Football at INSEEC U. Sport (Paris, FRA) on 07/02/2019.

Christian Seifert participated in the final session of this one-day conference, with representatives of two other major European leagues:
• Didier Quillot, CEO of the LFP.
• Martina Olivas, deputy director of international development of LaLiga.

"For clubs in Germany, on average, less than 15% of their revenue comes from the stadium, 23% sponsorship, 1/3 from media rights and 16% from transfers fees. Sooner or later media will be the only source of growth. The stadium capacity is limited…