Think Football 2019: "Since 2005 we started to build the DFL as a real media company" (C. Seifert)
"Every weekend, more than 15 million people are watching (the Bundesliga) via screens. And remember, we have the second best attendance per match worldwide, behind the NFL. So, if you break down the numbers, every weekend 97% of our audience is watching on a screen, and 3% in the stadium. This is why, since 2005, we started to build the DFL as...