Think Football 2019: "The Bundesliga grew six times faster than the German economy" (C. Seifert DFL)

"If you look at the average growth rate of the Bundesliga it was 8.6% over ten years in a row. For ten years in a row the Bundesliga grew six times faster than the German economy. If you have success once, it might be luck, if you have that success ten times in a row, maybe there is some kind of strategy," said Christian Seifert, the CEO of the DFL, who took part in the second grand session "From Sport to Sportainment" alongside Didier Quillot, CEO of the LFP, and Martina Olivas, deputy director of international development at LaLiga, at the third edition of Think Football, organised by News Tank Football at INSEEC U. Sport in Paris (FRA) on 07/02/2019.

"In Spain people follow their club first, but internationally we see that people want to follow the Spanish football league. Regarding the NFL and NBA, its not just that we want to be like them, of course, but we have to learn from them. But they are competitors for us, as are Netflix and Amazon Prime, they are all entertainment products just like us," said Martina Olivas, deputy director of international development at LaLiga, in…