Think Football 2019: "We think we are the best sports entertainment product" (M. Olivas, LaLiga)

"I'm going to explain why we think that we are the best sports entertainment product. In just a couple of years we've developed a global strategy. When Javier Tebas arrived in 2013 our whole strategy changed. We have achieved so much in just a couple of years. Tebas focused on three main pillars: 1- Financial Fair Play, 2- the centralisation of TV rights (the core of our business), and 3 - the fight against piracy and match-fixing," said Martina Olivas, deputy director of international development at LaLiga, who took part in the second grand session at Think Football 2019, "From Sport to Sportainment", alongside Didier Quillot, CEO of the LFP, and Christian Seifert, CEO of the DFL, and organised by News Tank Football at INSEEC U. Sport in Paris (FRA) on 07/02/2019.

"Nowadays, we have achieved these goals and have to move forward. We call our strategy 'glocal' (see below), and we work globally throughout the world but we want to get to know the fans and how and what they, globally and locally, want to consume," added Martina Olivas, in the session which was moderated by Brian…