Think Football 2019: "We think we are the best sports entertainment product" (M. Olivas, LaLiga)

News Tank Football - Paris - News #139708 - Published on
©  Julien Guichard
Martina Olivas, LaLiga, at Think Football 2019 on 07/02/2019 - ©  Julien Guichard

"I'm going to explain why we think that we are the best sports entertainment product. In just a couple of years we've developed a global strategy. When Javier Tebas arrived in 2013 our whole strategy changed. We have achieved so much in just a couple of years. Tebas focused on three main pillars: 1- Financial Fair Play, 2- the centralisation of...

©  Julien Guichard
Martina Olivas, LaLiga, at Think Football 2019 on 07/02/2019 - ©  Julien Guichard

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