Think Football 2019: "Major eSports teams derive 60% of their revenue from sponsorship" (N. Maurer)

"There are four or five major eSports teams today that derive 60% of their revenues from sponsorship and have the ambition to increase these revenues in absolute terms. Media rights are coming in. Merchandising is a source of revenue that is expected to increase. Ticketing revenues are on the horizon, even if we are still a long way away from the Chinese model," said Nicolas Maurer, CEO of Team Vitality, at the third edition of Think Football, organised by News Tank Football at INSEEC U. Sport in Paris (FRA), on Thursday 07/02/2019.

Nicolas Maurer took part in the panel "eSports, from virtuality to reality for sponsors, presented by Webedia" alongside Raoul Leibel, eSports agency director at Webedia, and Olivier Jaubert, commercial and marketing director of the LFP.

"Over the past two years, we have seen the arrival of non-endemic brands that are looking for more specific targets such as Millenials. The eSports business model is based on monetising the audience. The majority of income comes from sponsorship," explained Raoul Leibel.

"The consumption of eSports is based on the…