Premier League: partner Coca-Cola (beverages) launches the "Where Everyone Plays" campaign

Coca-Cola GB, the UK subsidiary of the US beverage company The Coca-Cola Company, has activated its partnership with the Premier League with the launch of the "Where Everyone Plays" campaign, on 07/02/2019. The campaign features hundreds of loyal supporters from the 20 Premier League clubs," said the Premier League on 08/02/2019.

"As part of its partnership with the Premier League, from March 2019, the Official Coca-Cola GB Trophy Tour will take the Premier League Trophy to cities around the UK. Fans will also be able to play FIFA 19, enjoy live entertainment, meet Premier League legends, and win incredible Premier League prizes, such as match tickets, exclusive fan experiences and merchandise. And fans will get the chance to win more prizes through Coca-Cola’s new on-pack 'Be the 12^th' promotion," explained the Premier League.

Coca-Cola GB became an official partner of the Premier League for three and a half years from 01/01/2019 (or until the end of the 2021-22 season), on 13/09/2018. The official partners of the Premier League pay between £5 and £7m (€5.7m-€8m on 11/02/2019…