MLS: Kellogg's (food group) extends with the League and becomes eSports partner (eMLS)

The American food group Kellogg's (breakfast cereals and snacks) has extended as a partner of MLS on 05/02/2019. The agreement, which would be or three years according to US media, will continue to see the Cheez-It and Pringles (snacks) brands be the "snacking partners" of the North American professional football league. The Eggo brand also becomes "official waffle" of MLS.

As part of this partnership, Kellogg's three brands maintain visibility on all MLS communication platforms, on stadium signage throughout the league and at league events.

The agreement is also extended to eMLS, the eSports competition of the league. "Cheez-It and Pringles are the main partners of a new eMLS Players Lounge where they will make their products available, and the brands will also feature a digital series that will highlight the stories and personalities of all eMLS players," explained MLS.

Cheez-It and Pringles (snacks), had first become the "snacking partners" of the MLS on 02/03/2017. Kellogg's succeeded its American counterpart food group Mondelez, the snacking partner of MLS in 2015 and 2016…