Under Armour: a record turnover ($5.19bn) but an operating loss ($25m) and net loss ($46.3m) in 2018

Under Armour posted a turnover of €5.193bn (€4.536bn on 31/12/2018) in the financial year 2018, up 4.1% compared to 2017 ($4.97bn/€4.14bn on 31/12/2017), announced the American equipment manufacturer on 12/02/2019. This is a record turnover figure for Under Armour, a company which was founded in 1996.

The "Apparel" category contributed $3.462bn (€3.024bn), or 66.7% of the total, but the "Licensing (+7%) and "Connected Fitness" (+18.1%) categories grew the fastest over 12 months.

North America is Under Armour's leading commercial zone, with revenues of $3.73bn (€3.25bn) in 2018, representing 71.9% of the group's turnover; but it is in the Asia-Pacific region (+28.7%) that the American brand has experienced the most significant growth, just ahead of the EMEA (25.2%).

The group's operating loss amounted to $25m (€21.8m) on 31/12/2018. Under Armour posted a net loss of $46.3m (€40.4m) in 2018, its second consecutive net loss ($48.3m/€40.2m in 2017), whereas the group posted a record net profit of $257m (€244.1m) in 2016. In 2017, this net loss was the first for the American brand since…