LaLiga Santander: Uber (car hire application) becomes an official partner of Valencia CF from 2019

Uber, a mobile application that connects independent drivers with passengers registered on the platform, has become the official "mobility and innovation partner" of Valencia CF (LaLiga Santander), on 06/02/2019. The duration of the partnership has not yet been communicated.

Uber has the status of official partner, the fourth level in the sponsorship hierarchy of the Spanish club. As part of this partnership, Uber gains visibility on signage at the Estadio Mestalla (49,677 capacity) and will set up a range of activations for Valencia CF fans.

"Among the objectives for the agreement between Valencia CF and Uber is improving the experience of fans travelling to Mestalla or other stadiums in Spain and Europe.

Among the objectives of the partnership with Uber is the desire to improve the experience of the fans who come to the Mestalla Stadium. The presentation of this agreement takes place a few weeks after Uber's arrival in Valencia, which is now added to the more than 600 cities around the world in which the App is available," said Valencia CF. In LaLiga Santander, Uber is also a…