UEFA: a new Champions League account on the Chinese instant messaging platform WeChat

News Tank Football - Paris - News #140010 - Published on 14/02/19 at 11:56
©  UEFA
UEFA aims to promote the Champions League in China - ©  UEFA

UEFA has launched a new Champions League account on WeChat (China's instant messaging platform), "building on the recent relaunch of its Weibo account (in November 2018) to bring the competition closer to Chinese fans," said the European body, on 13/02/2019.

"The WeChat and Weibo platforms will offer users premium UEFA Champions League...

©  UEFA
UEFA aims to promote the Champions League in China - ©  UEFA

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