"We try to reach our fans around the world" (Stefan Mennerich, Bayern Munich)

"The digital platforms of Bayern Munich have to serve all the other departments," said Stefan Mennerich, Director of Digital Media and Media Rights and IT at FC Bayern Munich (Bundesliga) on the 13/01/2014.

The German club is among the European leaders in terms of popularity on social networks. It has, for example, more than 11.8 million...