Ligue 1 Conforama: Accor Live Limitless (ALL) main shirt sponsor of Paris Saint-Germain from 2019-20

Accor Live Limitless (ALL), the "lifestyle loyalty program" of the French hotel group Accor, will become a major partner and main shirt sponsor of Paris Saint-Germain (Ligue 1 Conforama) from the 2019-20 season, announces the Parisian club on 21/02/2019. The duration of this first level partnership in the sponsorship hierarchy of the club was not communicated.

Accor will succeed the Dubai-based Emirates (UAE), the main shirt sponsor of Paris Saint-Germain since 2006-07 via its "Fly Emirates" sponsorship branding. The financial amount of that is estimated at between €20m and €30m per season, and will end on 30/06/2019.

Accor would pay Paris Saint-Germain between €46m and €56m per season. An amount corresponding to those received by the clubs of the Top 5 in Europe with the largest main shirt sponsorship contracts in 2018-19: Manchester United FC (Premier League) with Chevrolet (between €51m and €58m), Chelsea FC (Premier League) with Yokohama Rubber (€46m), and FC Barcelona (LaLiga Santander) with Rakuten (€55m).

"ALL will offer a loyalty experience integrating rewards, services…