Ligue 1 Conforama: MSC Cruises (travel) official partner of Paris Saint-Germain until 2020-21

MSC Cruises, the cruise company of the MSC group (maritime transport) based in Geneva (SUI), has partnered with the men's and women's teams of Paris Saint-Germain (Ligue 1 Conforama) for two and a half seasons, until the end of 2020-21, announced the club on 20/02/2019.

MSC Croisières has the status of official partner, the second level in the sponsorship hierarchy of the Parisian club. The Swiss company has also been a partner of Chelsea FC (Premier League) since 23/11/2018. In addition to partnerships with Serie A TIM clubs between 2013 and 2015 (Societa Sportiva Lazio, Unione Calcio Sampdoria, Unione Sportiva Città di Palermo or Torino FC), MSC Croisières became the main shirt sponsor of French club Évian Thonon Gaillard FC (in Ligue 1 at the time) for the 2014-2017 period, on 01/07/2014.

"The partnership includes collective image rights, VIP hospitality, meet and greets with players, LED perimeter advertising during matches, brand activation during international tours, signed merchandise and dedicated marketing opportunities, including digital assets to engage fans and cruisers…