Arsenal: "A club that symbolises our brand and our spirit" (Björn Gulden, CEO of Puma)
"Puma has two platforms of activity: 'sport / performance' and 'lifestyle'. (...) We quickly realised that our base was going to be the 'sport' segment. This is our legacy, so everything we do must be rooted in sports. (...) Our partnerships with Usain Bolt, Ferrari, Mario Balotelli, Dortmund and Arsenal all fall into this logic and are the...