ExclusiveLigue 1 Conforama: Lagardère Sports extends as marketing agency of AS Saint-Étienne until 2030

Lagardère Sports, a sports marketing agency from the French group Lagardère Sports & Entertainment, has extended as the exclusive marketing agency of AS Saint-Étienne (Ligue 1 Conforama) until 30/06/2030 on 25/02/2019.

"Lagardère Sports will continue to negotiate AS Saint-Étienne's partnership contracts, as well as the marketing of its hospitality rights, BtoB ticketing and seminars excluding on matchdays," said the agency which has been linked to AS Saint-Étienne since 2010-11 after an agreement signed on 17/06/2010, with Sportfive, Lagardère Sports' former name.

"Since Lagardère Sports became our exclusive marketing agency, our commercial revenues have risen by more than 65%. This is the result of daily collaborative work involving our respective teams. Lagardère Sports has supported our development and contributed to the development of our brand. We have thus co-constructed a real marketing platform and are now in the French Top 5 in terms of commercial revenue generated," said Roland Romeyer, president of AS Saint-Etienne.

"As far as what we control, i.e. commercial rights, we can…