LaLiga: launch of a mini-programme (sub-app) on the Chinese instant messaging platform WeChat

LaLiga has become the first league in Europe to create a "mini-programme" (sub-application) on WeChat (Chinese instant messaging platform), according to the Spanish league 19/02/2019.

"The mini-programme is designed to be a central location for Chinese fans to grow their knowledge of Spanish football and share their experiences. By opening the...