Bundesliga: Turkish tyre manufacturer Lassa Tyres becomes sponsor of Hamburger SV

Turkish tyre manufacturer Lassa Tyres became a sponsor of Hamburger SV (Bundesliga), announced the club on the 28/01/2014. The partnership was facilitated by Sportfive Germany, exclusive marketing agency of HSV.

Lassa Tyres replaces the South Korean company Kumho, tyre partner of Hamburg in 2012-13. Kumho paid an estimated amount of €700,000 last season. "This partnership clearly demonstrates our commitment both to German football and the German market,” said Halit Sensoy, Lassa Tyres' director of international sales and marketing. The tyre manufacturer, number one in sales in Turkey, is the seventh largest in the European market.

Lassa Tyres is also an official partner of the Premier League in 2013-14. The company is visible on the LED boards of all stadiums of the English league. The Turkish company has been a partner of Borussia Mönchengladbach (Bundesliga) during the 2011-12 and 2012-13 seasons.

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Partners of Hamburg SV in 2013-14

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