Serie A TIM: an average of €5.58m annually for main shirt sponsorship in 2018-19

18 of the 20 Serie A TIM clubs have a main shirt sponsor in 2018-19, as of 26/02/2019, Invent being only the "secondary" shirt sponsor of UC Sampdoria and ACF Fiorentina with a "free" shirt sponsor ("Save the Children"). On average, the 20 sponsors (Genoa CFC and Cagliari Calcio each have two main shirt sponsors) pay €5.58m annually to the Italian clubs - an average established over 17 clubs, with AC ChievoVerona and its shirt sponsor Mulish (clothing, shirt sponsor since 08/02/2019) not having communicated on the value of their partnership.

Juventus FC has the highest value shirt sponsorship contract. The club receives nearly €21m per season from Jeep (car manufacturer) for the 2015-2021 cycle. US Sassuolo Calcio, which receives €18m from Mapei (building products) and AC Milan, which receives €17m from Emirates (airline), complete the podium.

Among the companies that appear on the kits of the Serie A TIM clubs, 13 are Italian (65% of the 20 sponsors). The other seven (35%) are based in Asia (Japan, Qatar and United Arab Emirates, or 15%), Europe (Czech Republic, Romania and the…