Serie A: Vorwerk Folletto extend shirt sponsorship of Parma FC until 2014-15

Vacuum cleaners brand Vorwerk Folletto extended their shirt sponsorship contract with Parma FC (Serie A) through the 2014-15 season, the club announced on the 29/01/2014.

Vorwerk Folletto is currently the main shirt sponsor of the club for the 2012-13 season. The annual contract should remain the same in 2013-14 at €1.5 million. The club also has a large presence on the advertising boards at the Ennio Tardini Stadium (27,900 seats) and a presence in the media club.

"The visibility gained by this shirt sponsorship allows us to reach 9 million Italians who go to the stadium and nearly 43 million people who follow football in our country. We continue to favor this mode of communication because it is less invasive advertising than something that interrupts the game on television, for example," said Patrizio Barsotti, president of Vorwerk Folletto.

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Vorwerk

• Founded: 1883
• Sector: electronics (vacuum…