eSports: Porsche (cars) becomes a shirt sponsor of Hamburger SV's (2.Bundesliga) eSports team

The Porsche car dealership in Hamburg (GER) has become a partner and shirt sponsor of the Hamburger SV (2.Bundesliga) eSports team as part of a "long term partnership," announced the club on 22/02/2019. The agreement was negotiated by Lagardère Sport Germany, the club's exclusive marketing agency.

The subsidiary of the German car manufacturer Volkswagen will benefit from marketing rights linked to the eSports team and will be able to organise events at the Volksparkstadion (57,000 capacity).

Fun-Reisen, a youth travel agency based in Hamburg (GER), became the main shirt sponsor of HSV eSports on 16/01/2019.

• The three HSV players, Jannik "Testotier" Berg, Quinten "Quinten" van der Most and Niklas "Heisen" Heisen are taking part in the first edition of the "VBL Club Championship", the official competition for DFL clubs (Bundesliga and 2.Bundesliga) on the FIFA 19 video game, which began on 16/01/2019.
• Fun-Reisen succeeds Pringles (crisps, Procter & Gamble brand), main sponsor of HSV eSports in the "TAG Heuer Virtuellen Bundesliga 2018."
• "After the foundation of the eSports…