Broadcasting: "Demand and supply aren't meeting right now" (Adam Silver, NBA)

"We're being paid a lot of money to gate our content now from ABC and ESPN (Disney group), then from TNT (Turner group), but what's happening is that demand and supply aren't meeting right now," said Adam Silver, NBA commissioner, at the MIT Sloan Sports Analytics conference in Boston, Massachusetts (USA) on 01/03/2019.

"The fact that you can't (press one button) and get that game (is frustrating). All of us would pay for that content, pay a buck or whatever else or pay $3 if it's the first quarter or a buck if there is only five minutes left. That transactional friction has to be eliminated,"added Adam Silver.

"We know from every bit of research right now, all of the social media platforms, there's more interest in our product than ratings reflect. The problem is there is a large pool of audience out there who don't pay for basic cable, so they can't get it. That's a problem we can figure out over time," said the commissioner of the NBA.

• The NBA National Basketball Association, the North American professional basketball league extended its domestic audiovisual rights…