Ligue 1 Conforama: Afflelou (optician) becomes back-of-the-shirt sponsor of AS Monaco until 2019-20

Afflelou, a French chain of opticians, has become a partner and back-of-the-shirt sponsor of AS Monaco FC (Ligue 1 Conforama) for 1 and a half seasons, until the end of 2019-20, according to the club on 07/03/2019.

Afflelou has the status of official partner, the second level in the sponsorship hierarchy of the Monaco club. The French brand will be visible on AS Monaco kits from the game versus FC Girondins de Bordeaux, Matchday 28 of the 2018-19 Ligue 1 Conforama at the Stade Louis-II (16,500 capacity) on Saturday 09/03/2019 at 20:00 CET. AS Monaco did not have a back-of-the-shirt sponsor for the 2018-19 season previously.

"The common history between the two entities resumes its course thirty-three years after its beginnings. In 1986, the Afflelou group became involved in sports sponsorship with AS Monaco. The brand was a sponsor of the Principality's club until 1988 and then again from 2015 to 2016," explained the club who added that Afflelou will be displayed on signage and "will also benefit from digital activations."

With this agreement, Afflelou is re-engaging in sports…