Bundesliga: an average of €10m annually for main shirt sponsorship in 2018-19
The 18 Bundesliga clubs have a main shirt sponsor for the 2018-19 season, as of 06/03/2019. The average value of a sponsorship contract is €10m, down 4.7% compared to 2017-18 (€10.5m). Excluding the extreme values (FC Bayern Munich and 1. FC Nuremberg), the average falls by 11% to €8.9m.
Bundesliga clubs accumulate €179.9m in revenue through...