LaLiga: the Spanish league is seen as the fifth most "meaningful" brand in Spain (Havas Media Group)

LaLiga is the fifth most "meaningful" brand in Spain for Spanish consumers, according to the "Meaningful Brands 2019" study conducted by the Spanish subsidiary of the communication group Havas Media Group, the results of which were announced by the Spanish League on 07/03/2019.

The search engine Google, the instant messaging application WhatsApp, the sporting goods design and distribution group Decathlon and the car manufacturer Mercedes-Benz are the only brands perceived as more "meaningful" than LaLiga by the 38,000 Spanish consumers interviewed in the study. 48 criteria were used to assess the importance of the 354 brands studied and to measure the functional, personal and collective benefits of each of them.

"We are looking for brands that, in addition to fulfilling a specific function, seek to go further and have a positive impact on society. LaLiga's evolution in recent years clearly reflects this positioning, since it has created responsible and above all identifiable initiatives that explain why consumers have chosen it as one of the most meaningful brands in Spain," said…