"Committed to PSG for 6 years, without worrying about results match by match" (S. Bazin, Accor)

"We have committed to Paris Saint-Germain (Ligue 1 Conforama) for six years (2019-2025), three of which are fixed (2019-2021, options for three additional years), without worrying about results match by match. PSG has become one the most powerful football clubs on social networks, and this partnership will give us access to a much younger and strong clientele where we are in Europe, Latin America, Asia, the Middle East and Africa," said Sébastien Bazin, president of the French hotel group Accor, to the French media Le Journal du Dimanche on 17/03/2019, after the elimination of PSG in the Round of 16 of the 2018-19 Champions League by Manchester United FC (3-3 on aggregate, Man United advanced on away goals).

Accor Live Limitless ("ALL"), the new lifestyle loyalty program of the Accor Group, has become a major partner and the main shirt sponsor of Paris Saint-Germain from the 2019-20 season, on 21/02/2019. Accor will pay between €46m and €56m annually to the Parisian club.

"It's emotional marketing, our loyalty program has 55 million members and we hope to have 100 million in a…