Sports Betting: MGM Resorts (casinos) becomes an official gaming and entertainment partner of MLS

MGM Resorts, a US hotel and casino chain, has become the first official gaming and entertainment partner of Major League Soccer (MLS) for four years, on 28/03/2019. MLS is the fourth major North American league to sign with MGM Resorts after the NBA, NHL and MLB (see below).

The agreement grants MGM Resorts non-exclusive rights to data from MLS fans and sports betting customers. The two parties will collaborate on a free game that should be released later this year according to American media. The partnership also includes the organisation of events in Las Vegas (Nevada, USA) such as league business meetings or eSports tournaments.

"Sports betting has the ability to engage new fans in the sport, and provide existing fans with deeper engagement. Our clubs are looking to be very aggressive in this space, so we want to give them an opportunity to grow their fan bases and realise revenues around it," said Gary Stevenson, deputy commissioner and business ventures president at MLS.

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