"The World Cup will mark a turning point in the use of the second screen" (JS Cruz, Netco Sports)

"In 2014, we will witness the first World Cup with a mobile audience of over one billion smartphones worldwide. This will be the first World Cup to be truly multimedia," said Jean-Sébastien Cruz, founder and CEO of Netco Sports, supplier of mobile solutions and applications in the field of sport, to NTF on 30/01/2014.

Netco Sports launched Game Connect, a second screen solution for clubs, sponsors and competitions, in September 2013. It allows users to interact directly during matches by playing games, finding statistics of the match, or answering a general question.

"It is interesting to go further to engage the user, whether for general knowledge or in particular entertainment, like a football match," said Cruz. "Game Connect is for clubs wishing to connect with their fans both in the stadium and outside the event, but also for sponsorship brands who want to engage more with the users."

Jean-Sébastien Cruz answered questions from NTF.

• How was the media solution Game Connect created?

At Netco Sports, we have been working on mobile sports for four years. For two years, we have…