Lega Serie A: Yabo Sports named as the "International Presenting Sponsor" of the Serie A TIM in Asia

Yabo Sports, a Chinese platform specialised in online entertainment and sports betting, has been named as the "International Presenting Sponsor" of the Serie A TIM in Asia, in an agreement announced by the London-based Interregional Sports Group (ISG), on 26/02/2019. ISG has held the Italian League's International Presenting Sponsor (IPS) rights for three seasons, starting from 2018-19 (see below).

As part of the agreement the Yabo Sports brand "will be featured in match graphics, idents and virtual goalmat advertising in all live Serie A TIM matches broadcast throughout Asia," said ISG.

"Yabo Sports have a long track record of working with clubs and even national teams but this is their first league-wide deal and demonstrated just what a major force they have become. Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business," said Chris Buckley CEO of ISG.

"A sports betting platform with global aspirations" (M. Novak, Yabo Sports)

• "We…