NBA: creation of a YouTube channel for Sub-Saharan Africa "featuring two live games per week"

YouTube, an online video-sharing platform, has activated its partnership with the National Basketball Association (NBA) through the launch of its "first YouTube channel dedicated to fans in sub-Saharan Africa," announced the NBA on 20/03/2019.

"In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The Finals, the NBA Africa YouTube channel will celebrate the impact of African players in the NBA," said the league.

"The channel will also showcase the league's long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth. The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customised weekly magazine show and NBA documentaries featuring current and former African players and legends," explained the NBA.

• "The first two live game broadcasts on the new NBA Africa YouTube channel will take place on Sunday, 24/03/2019 and will…