Coupe de la Ligue: BKT launches activations for the final including a Fan Match + Facebook Live game

The Indian off-road and industrial tyre manufacturer BKT has activated its partnership with the LFP by offering a series of activations for the 2019 Coupe de la Ligue BKT final between RC Strasbourg Alsace and EA Guingamp, at the Stade Pierre-Mauroy (50,083 capacity) in Lille (France) on Saturday 30/03/2019 (kick-off at 21:00 CET).

"Before the final, the BKT 'Fan Match' will allow Strasbourg and Guingamp fans to test their football skills in pairs, in a team spirit dear to BKT. The two best teams, one from Strasbourg and the other from Guingamp, will have the chance to get back on the pitch at half-time. Each pair will take part in a shootout challenge with three targets in front of a goal. The duo that succeeds in hitting the smallest target will win a season ticket to their club for the 2019-20 season. Additionally, each participant in the Fan Match will be able to win BKT prizes (including balls and club shirts), according to their scores," explained BKT.

BKT, the exclusive tyre supplier for Monster Jam (motor sport competition) vehicles, will also be exhibiting a 4x4 truck…