Bundesliga TV rights: "I'm asking whether we need a no-single-buyer rule again" (C. Seifert, DFL)

"I'm asking a big question mark as to whether we need a no-single-buyer rule again. Due to the technical possibilities in connection with the content strategies of new or existing market participants, there is also enough competition (for the next call for tenders for the domestic TV rights to DFL competitions)," said Christian Seifert, CEO of...